Companies logos are associated with the company identities. Some companies change their logos because of a merger with another big company or just because of name changing. There is one nationwide moving company that changes its logo to correspond to the changes in the company.
Xpress Movers is a nationwide mover with offices all around the USA that offers innovative moving services for its customers. We have asked Mr. Stoil Andreev to explain us more about the changes in the company and the growth from a small east coast company to a nationwide relocation moving company.
Why did you change your old logo?
“We understand that changing the logo is a risky move, that is why we are trying to make the transition as smooth as possible for all of our current and potential customers. The main reason to re-design our logo is simple – evolution. Yes, Xpress Movers is evolving and improving. We have introduced many new innovative moving services over the last 2 years to the Boston Moving market. Xpress Movers serves on a daily bases Boston, Chicago, New York and provides Interstate service in every town along the East Coast and Mid-West, also in destinations like Florida, Washington DC, Texas, California and many more. We have also added high qualified members to our team to improve the overall customer service and satisfaction. Our new logo will inspire new excitement and continuity to provide you with the best possible nationwide relocation service.”
How did you choose the new logo design?
“We wanted to make it look more friendly as we are customer oriented nationwide movers. We added more color and made it more distinctive and innovative. As a modern nationwide moving company, we thought of a more modern look. We also wanted to keep some of the unique elements of the old design, so our returning customers recognize the quality of the moving company as they have already experienced it. Before reaching for the final design, we asked many of our current customers for their opinion on the initial drafts – we wanted to involve our clients into the creative process. We are in a process of changing the designs on our trucks fleet and packing materials to match the new image.”
We, the editors at The Moving Blog, like the new logo and will continue to express the changes inside Xpress Movers as one of the fastest growing Moving Companies – Nationwide Movers.
Most professional companies have their own unique color combination that is used in all their stationery and the same should be followed for their custom logo design. Once this is over, the software allows the user to add some text that can be set in a straight or curved path.